Moving into Mass Customization : Information Systems and Management Principles

edited by Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization

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Year of publication:	2002
Other Persons:	Rautenstrauch, Claus (ed.) ; Seelmann-Eggebert, Ralph (ed.) ; Turowski, Klaus (ed.)
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Beziehungsmarketing \| Relationship marketing \| Betriebliche Wertschöpfung \| Value creation \| Betriebliches Informationssystem \| Business intelligence system \| Massenproduktion \| Mass production \| Mass Customization \| Mass customization \| IT-gestützte Logistik \| Computer-aided logistics \| Electronic Commerce \| E-commerce \| Informationssystem \| Information system
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (VIII, 248p. 13 illus) online resource
Type of publication:	Book / Working Paper
Language:	English
Notes:	I: THE STRATEGY OF MASS CUSTOMIZATIONOn the Economics of Mass Customization -- A Procedure for Building Product Models -- Mass Customization Facing Logistics Challenges -- From Mass Production to Mass Customization: Impact on Integrated Supply Chains -- Key Value Attributes in Mass Customization -- II: PREPARATION AND IMPLEMENTATION -- Web Tools for Supporting Mass Customization -- Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization Claus Rautenstrauch, Holger Taggermann, Klaus Turowski -- Customer Interaction and Digitizability - A Structural Approach to Mass Customization -- Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce -- Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization -- Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry -- III: A VALUE CHAIN -- Mass Customization and Beyond - Evolution of Customer Centricity in Financial Services -- Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry -- Customization of Capital Goods - Implications for After Sales -- The Authors.
ISBN:	978-3-642-56192-4 ; 978-3-540-43611-9
Other identifiers:	10.1007/978-3-642-56192-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013521651