Moving recommender systems from on-line commerce to retail stores
Year of publication: |
2012
|
---|---|
Authors: | Walter, Frank E. ; Battiston, Stefano ; Yildirim, Mahir ; Schweitzer, Frank |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 3, p. 367-393
|
Subject: | Online-Handel | Online retailing | Personalisierung | Personalization | Direktmarketing | Direct marketing | Ladengestaltung | Store design | Kundenintegration | Customer integration |
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