Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Year of publication: |
2022
|
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Authors: | Borgh, Michel van der ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. A1-A6
|
Subject: | Academic-practitioner | Relevance | Research | Rigor |
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