Much more than sports: sports events as stimuli for city re‐branding
Year of publication: |
2013
|
---|---|
Authors: | Herstein, Ram ; Berger, Ron |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 34.2013, 2, p. 38-44
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | City branding | Tourism | Marketing strategy | Olympics | Sports events | Branding | Strategy | Place branding | Cities |
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