Multi-attribute approaches for product concept evaluation and generation : a crit. review
Allan D. Shocker and V. Srinivasan
| Year of publication: |
1977
|
|---|---|
| Authors: | Shocker, Allan D. ; Srinivasan, V. |
| Publisher: |
Stanford |
| Extent: | 49 S. |
|---|---|
| Series: | Research paper series / Graduate School of Business, Stanford University. - Stanford. - Vol. 326 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004788914