Multi-channel communication and consumer choice in the household furniture buying process
Torsten Lihra; Raoul Graf
| Year of publication: |
2007
|
|---|---|
| Authors: | Lihra, Torsten ; Graf, Raoul |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 1.2007, 3, p. 146-160
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Privater Haushalt | Household | Möbelindustrie | Furniture industry | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936968