Multi-channel communication: the case of Subway attracting new franchisees in France
| Year of publication: |
2011
|
|---|---|
| Authors: | Perrigot, Rozenn ; Basset, Guy ; Cliquet, Gérard |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 39.2011, 6 (10.5.), p. 434-456
|