Multi Channel Management im Retailbanking : eine Analyse des Distributionsmanagements und des Kundenverhaltens im Multi Channel Banking
Silvan Kaufmann
| Year of publication: |
2004
|
|---|---|
| Authors: | Kaufmann, Silvan |
| Publisher: |
Aachen : Shaker |
| Subject: | Bankmarketing | Bank marketing | Privatkundengeschäft | Personal banking | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Schweiz | Switzerland | Finnland | Finland | Vertriebsorganisation | Mehrgleisiger Vertrieb | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 223 S Ill., graph. Darst 210 mm x 148 mm, 366 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Bern, Univ., Diss., 2002 |
| Notes: | kart. : EUR 39.80, sfr 79.60 |
| ISBN: | 3-8322-2514-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001950076