Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Vinny Muthia Sari and Tengku Ezni Balqiah
| Year of publication: |
2020
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|---|---|
| Authors: | Sari, Vinny Muthia ; Balqiah, Tengku Ezni |
| Published in: |
Emerging issues in economics of development, business and finance. - New York : Nova Science Publishers, ISBN 978-1-5361-7382-6. - 2020, p. 175-192
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| Subject: | complimentary service quality | image congruence | intention to recommend | multi-channel retailing | service quality trust | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Electronic Commerce | E-commerce | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419465