Multi-channel strategies for retail financial services : a management-framework for designing and implementing multi-channel strategies
vorgelegt von Patrick Dahmen
| Alternative title: | Multi-channel distribution strategies in the financial services industry |
|---|---|
| Year of publication: |
2004 ; 1. Aufl.
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| Authors: | Dahmen, Patrick |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Bank | Finanzdienstleistung | Financial services | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Privatkundengeschäft | Finanzmarketing | Kundenmanagement | Mehrgleisiger Vertrieb | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 215 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German ; English |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2004 u.d.T.: Dahmen, Patrick: Multi-channel distribution strategies in the financial services industry |
| Notes: | Auch als: Multi-channel distribution strategies in the financial services industry mit gleicher ISBN erschienen Diss.-Ausg. |
| ISBN: | 3-8244-8191-X |
| Classification: | Banken, Versicherungen ; Betriebswirtschaft: Sonstiges ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002377926