Multi-dimensional analysis of perceived switching costs
Year of publication: |
2012
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Authors: | Barroso, Carmen ; Picón, Araceli |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 531-543
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Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Verhaltensökonomik | Behavioral economics | Multivariate Analyse | Multivariate analysis |
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