Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages
Year of publication: |
2010
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Authors: | Koll, Oliver ; von Wallpach, Sylvia ; Kreuzer, Maria |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 6, p. 584-603
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