Multi-outlet firms, competition and market segmentation strategies
Year of publication: |
1997
|
---|---|
Authors: | Thill, Jean-Claude |
Published in: |
Regional science & urban economics. - Amsterdam [u.a.] : Elsevier, ISSN 0166-0462, ZDB-ID 191791-2. - Vol. 27.1997, 1, p. 67-86
|
Subject: | Räumlicher Wettbewerb | Spatial competition | Diversifikation | Diversification | Marketingmanagement | Marketing management | Theorie | Theory |
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