Multi-Platform Online Advertising, Ad Position Prominence, and Customer Cross-Visiting
Year of publication: |
[2023]
|
---|---|
Authors: | Zia, Mohammad ; Rao, Ram C. |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 11, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4402395 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Barrichello, Alcides, (2023)
-
Shanahan, Tyler, (2019)
-
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla, (2016)
- More ...
-
Search advertising : budget allocation across search engines
Zia, Mohammad, (2019)
-
In-store advertising by competitors
Kuksov, Dmitri, (2017)
-
Ad-Blockers and Limited Ad-Blocking
Subramanian, Upender, (2020)
- More ...