Multi-sided platforms in B2B contexts : the role of affiliation costs and interdependencies in adoption decisions
Patrick Loux, Mathilde Aubry, Sébastien Tran, Emmanuel Baudoin
| Year of publication: |
2020
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| Authors: | Loux, Patrick ; Aubry, Mathilde ; Tran, Sébastien ; Baudoin, Emmanuel |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 212-223
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| Subject: | Affiliation costs | B2B | dematerialization | Interdependencies | Multi-sided platforms | Network externalities | Netzwerkökonomik | Network economics | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162524