Multi-Stage Decision Processes : The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice
Year of publication: |
2018
|
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Authors: | Schrift, Rom Y. |
Other Persons: | Parker, Jeffrey (contributor) ; Zauberman, Gal (contributor) ; Srna, Shalena (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Entscheidung | Decision | Kaufentscheidung | Purchase decision |
Extent: | 1 Online-Ressource (50 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 44, No. 6, 2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 25, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3272852 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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