Multichannel advertising : does print advertising affect search engine advertising?
Rainer Olbrich and Carsten D. Schultz
| Year of publication: |
2014
|
|---|---|
| Authors: | Olbrich, Rainer ; Schultz, Carsten D. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1731-1756
|
| Subject: | Advertising | Advertising effectiveness | Multichannel advertising | Print advertising | Search engine advertising | Werbung | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Printwerbung | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429764