Multichannel banking and customer experience : a literature review of channels as a moderator
Year of publication: |
2022
|
---|---|
Authors: | Verma, Nidhi ; Kaur Ghuman, Mandeep |
Published in: |
Integrating new technologies in international business : opportunities and challenges. - Palm Bay, FL : Apple Academic Press, ISBN 978-1-77188-957-5. - 2022, p. 119-130
|
Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
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