Multichannel Marketing : erfolgreich in mehreren Vertriebswegen
Marcus Schögel
| Year of publication: |
2001
|
|---|---|
| Authors: | Schögel, Marcus |
| Publisher: |
Zürich : Werd Verl. |
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Marketing | Vertriebsorganisation |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 58 S graph. Darst. 30 cm |
|---|---|
| Series: | GfM-Manual. - Zürich : Werd-Verl., ZDB-ID 1472544-7. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 56 - 58 kart. |
| ISBN: | 3-85932-344-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001618613