Multichannel marketing : mindset and program development
Year of publication: |
2009
|
---|---|
Authors: | Weinberg, Bruce D. ; Parise, Salvatore ; Guinan, Patricia J. |
Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 74-88
|
Subject: | Vertriebsweg | Distribution channel | Internet |
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