Multichannel-Retailing : Marketing in Mehrkanalsystemen des Einzelhandels
Hendrik Schröder
| Year of publication: |
2005
|
|---|---|
| Authors: | Schröder, Hendrik |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Einzelhandelsbetrieb | Vertriebsorganisation | Mehrgleisiger Vertrieb | Marketingmanagement | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XVI, 326 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-21869-6 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004844915