Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Alternative title: | Wielokanałowość czy eliminacja kanału? |
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Year of publication: |
2017
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Authors: | Bondos, Ilona |
Published in: |
Annales Universitatis Mariae Curie-Skłodowska. - Warszawa : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, ISSN 0459-9586, ZDB-ID 217654-3. - Vol. 51.2017, 2, p. 39-46
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Subject: | e-channel migration | multichanneling | channel elimination | service distribution | Vertriebsweg | Distribution channel | USA | United States | Multikanalvertrieb | Multichannel strategy |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in polnischer Sprache |
Other identifiers: | 10.17951/h.2017.51.2.39 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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