Multicultural marketing and the reasons why
Year of publication: |
2008
|
---|---|
Authors: | Korzenny, Felipe |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 2, p. 173-176
|
Subject: | Marketingmanagement | Marketing management | Interkulturelle Beziehungen | Cross-cultural relations | USA | United States |
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