Multiculturalism and advertising : Indian and European enterprises under globalization
Anuradha Bhattacharjee
| Year of publication: |
2019
|
|---|---|
| Authors: | Bhattacharjee, Anuradha |
| Publisher: |
New Delhi, India : Oxford University Press |
| Subject: | Werbung | Advertising | Multikulturelle Gesellschaft | Multicultural society | Globalisierung | Globalization | Europa | Europe | Indien | India | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxx, 213 Seiten Illustrationen, Tabellen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-945356-6 ; 0-19-945356-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738833