Multiculturalism, materialism, and young consumer misbehaviour in developing countries
Year of publication: |
2022
|
---|---|
Authors: | Shambare, Richard ; Nkwazi, Jurina Wadalisa ; Rukuni, Tarisai Fritz ; Gogodo, Joyleen ; Shambare, Jane |
Published in: |
Critical perspectives on diversity, equity, and inclusion in marketing. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-3590-8. - 2022, p. 196-207
|
Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Junge Erwachsene | Young adults | Südafrika | South Africa |
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