Multidexterity in customer relationship management : managerial implications and a research agenda
Year of publication: |
February 2018
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Authors: | Ritter, Thomas ; Geersbro, Jens |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 74-79
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Subject: | Ambidexterity | Multidexterity | Relationship management | Research agenda | Beziehungsmarketing | Relationship marketing | Management | Bibliometrie | Bibliometrics | Organisationale Ambidextrie | Ambidextrous organization |
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