Multidimensional green brand equity : a cross-cultural scale development and validation study
Muhammad Ishtiaq Ishaq
| Year of publication: |
2021
|
|---|---|
| Authors: | Ishaq, Muhammad Ishtiaq |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 5, p. 560-575
|
| Subject: | cross-culture | green brand equity | Italy | multidimensional scale | Pakistan | scale development | sustainability | Markenimage | Brand image | Italien | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320932040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012625167