Multidimensional structures of brand and country images, and their effects on product evaluation
Yamen Koubaa; Rym Boudali Methamem; Fatiha Fort
| Year of publication: |
2015
|
|---|---|
| Authors: | Koubaa, Yamen ; Methamem, Rym Boudali ; Fort, Fatiha |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 1, p. 95-124
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529568