Multidimensional trust building in e-retailing : cross-cultural differences in trust formation and implications for perceived risk
JungKun Park; Frances Gunn; Sang-Lin Han
| Year of publication: |
2012
|
|---|---|
| Authors: | Park, Jungkun ; Gunn, Frances ; Han, Sang-Lin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 304-312
|
| Subject: | Online-Handel | Online retailing | Website | Datensicherheit | Data security | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541311