Multientity scaling and the consistency of country-of-origin attitudes
Year of publication: |
2002
|
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Authors: | Olsen, Svein O. ; Olsson, Ulf H. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 33.2002, 1, p. 149-167
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Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Herkunftsbezeichnung | Designation of origin | Skalenertrag | Returns to scale |
Extent: | Diagramme |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: Journal of international business studies |
Source: | ECONIS - Online Catalogue of the ZBW |
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