Multifactor analysis of online reputation as a tool for enhancing competitiveness of selected tourism entities
Frantisek Pollak, Nella Svetozarovova, Bozka Malinak
| Year of publication: |
2018
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|---|---|
| Authors: | Pollak, Frantisek ; Svetozarovova, Nella ; Malinak, Bozka |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 20.2018, 2, p. 231-247
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| Subject: | online reputation | reputation management | reputator | customer | internet | destinations | tourism entity | Reputation | Firmenimage | Corporate reputation | Internet | Tourismus | Tourism | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Tourismusmarketing | Tourism marketing | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011953738