Multifirm analysis of competitive decision variables
Year of publication: |
1974
|
---|---|
Authors: | Wildt, Albert R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 1, p. 50-62
|
Subject: | Werbung | Absatzpolitik | Marktforschung | Wettbewerb |
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