Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
Year of publication: |
2012
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Authors: | Koukova, Nevena T ; Kannan, P K ; Kirmani, Amna |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 1, p. 100-115
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