Multilevel approach to competitiveness in the global tourism industry

Destination branding as a field of study: a bibliometric analysis / Cristina Isabel Fernandes, Pedro Veiga -- Tourist shopping and omnichanneling / Alba Garcia-Milon, Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Jorge Pelegrin-Borondo -- Tourism in a salt pan: does creativity matter? / Jorge Ramos, Ana Campos -- La Barranca del Rio Santiago as tourist and eco touristic attraction for the brand Guadalajara Guadalajara, focused on a national tourism / Jose Vargas-Hernandez, Jovanna Cervantes-Guzman -- A tourism-phobia scale development: an exploratory case of international resident of Majorca / Francisco Rejon-Guardia -- Thumbs up, image down?: insights from a debate in social media on Molise / Anna D'Auria, Marco Tregua -- Critical and inhibiting success factors in interorganizational networks: a case study / Viviana Durao, Antonio Carrizo Moreira -- The eco touristic attraction for the brand Guadalajara Guadalajara: Barranca del Rio Santiago / Jose Vargas-Hernandez, Jovanna Cervantes-Guzman, Elba Lizbeth Garcia Guerra -- What are the challenges of cyber-physical models in tourism business? / Silvia Fernandes -- Psychological wellbeing as a creative resource for businesses in the tourism industry: a multidisciplinary view / Soraia Garceas, Margarida Pocinho, Saul Jesus -- An analysis of international tourists to Las Vegas / Kim Nehls -- Entrepreneurship and technology innovation in tourism e-business / Pankaj Kumar, Sergio Teixeira.