A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Year of publication: |
2012
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Authors: | Chiang, Hsu-Hsin ; Chang, Aihwa ; Han, Tzu-Shian |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 5 (25.5.), p. 626-663
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