Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting
Year of publication: |
2011
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Authors: | Patrício, Lia ; Fisk, Raymond P. ; Falcão e Cunha, João ; Constantine, Larry |
Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 14.2011, 2, p. 180-201
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