Multimedia-Kommunikation : systematische Planung und Umsetzung eines interaktiven Marketinginstruments
von Manfred Bruhn. Unter Mitarb. von Lutz Fröhlich
| Year of publication: |
1997
|
|---|---|
| Authors: | Bruhn, Manfred |
| Other Persons: | Fröhlich, Lutz (contributor) |
| Publisher: |
München : Beck |
| Subject: | Marketingmanagement | Marketing management | Multimedia | Digitale Dienste | Web-based service | Kommunikation | Communication | Computerunterstützung | Computerized method | Theorie | Theory | Deutschland | Germany | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XIV, 228 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 207 - [218] Literaturverz. S. 207 - 218 |
| ISBN: | 3-406-42606-9 |
| Classification: | Marketing ; Multimedia ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000630042