Multimedia strategies for FM radio stations in Moscow
Elena Vartanova, Mikhail Makeenko, and Andrei Vyrkovsky
Year of publication: |
2013
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Authors: | Vartanova, Elena Leonidovna ; Makeenko, Mikhail ; Vyrkovsky, Andrei |
Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 391-404
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Subject: | Moskau | Moscow | Multimedia | Hörfunksender | Radio industry | Organisatorischer Wandel | Organizational change |
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