The present study refers to those multinational companies that develop their activities on the global market, and that must abide by the legal regulations and standards that refer to the product and service quality and safety with the purpose to be placed at the top of the preferences of the consumers from everywhere. The analysis of a multinational company belonging to the consumer goods industry, that multinational company that produces foodstuffs as well as non-foodstuffs, represents the case study by means it is intended to point to the complexity of the internal systems to assure and certify the own product quality and safety. The main instrument to collect data has been the interview; it is this way that relevant information for this study has been collected; further on, these information sets have been completed with information sets that have been taken over from different available internal documents. This was the way in which there has been noticed the means by which the multinational company has managed to introduce elements that are related to safety and quality even from the designing and production phases with the help of creativity and innovation since the latter two elements occupy an extremely important place if the company wishes to reach performance; there is more to it as these two elements are continuously granted attention in case of contracting third parties, and then, till the moment in which the products reach the clients and the consumers. With such a purpose in mind, communication is vital, be it about ingredients or about solving crisis since it is the company’s responsibility to strive to keep the good name that has been obtained by means of the own brands no matter where on the earth. The knowledge gathered from the analyzed company could help generate a complex mechanism for adapting to consumer requirements regarding their protection. This new mechanism would be useful for the management team on one side and on the other side, for the governmental and intergovernmental institutions with specific tasks for elaborating specific legislation.
