Multinational competition in the British advertising agency business : 1936 - 1987
Douglas West
| Year of publication: |
1988
|
|---|---|
| Authors: | West, Douglas S. |
| Published in: |
Business history review. - Cambridge : Cambridge University Press, ISSN 0007-6805, ZDB-ID 1395-X. - Vol. 62.1988, 3, p. 467-501
|
| Subject: | Werbung | Advertising | Multinationales Unternehmen | Transnational corporation | Großbritannien | United Kingdom | USA | United States | Werbebeschränkung | Advertising regulation | 1936-1987 |
| Extent: | Ill., graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001074649