Multinational corporations and public relations in a historically resistant host culture
Year of publication: |
2004
|
---|---|
Authors: | Bardhan, Nilanjana ; Patwardhan, Padmini |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 8.2004, 3, p. 246-263
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Multinational corporations | International public relations | India | Hindustan | Lever Limited | Maruti Udyog Limited |
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