Multinational enterprise competition : grounding the eclectic paradigm for foreign production in resource-advantage theory
Year of publication: |
2012
|
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Authors: | Arnett, Dennis B. ; Madhavaram, Sreedhar |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 7, p. 572-581
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Wettbewerb | International competition | Internationale Produktion | International production | Wettbewerbsvorteil | Competitive advantage |
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