Multinational enterprises' entry mode strategies and uncertainty : a review and extension
Year of publication: |
2011
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Authors: | Ahsan, Mujtaba ; Musteen, Martina |
Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 13.2011, 4, p. 376-392
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Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Risiko | Risk | Organisationale Entscheidung | Organizational decision-making | Transaktionskosten | Transaction costs | Realoptionsansatz | Real options analysis | Lernende Organisation | Learning organization | Flexibilität | Flexibility |
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