Multinational marketing management
Warren J. Keegan
| Year of publication: |
1974
|
|---|---|
| Authors: | Keegan, Warren J. |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Absatz | Marktforschung | Unternehmung ausla§ ndische | Vereinigte Staaten | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Extent: | XIV, 593 S Ill., graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | S. 559-572: Documentary sources of information Bibliogr. nach. d. einz. Kap. |
| ISBN: | 0-13-604793-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448751