Multinational product management
ed. by: Warren J. Keegan ... American Marketing Association
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Keegan, Warren J. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. |
| Subject: | Internationales Marketing | Kongress | Cambridge <Mass., 1976> |
| Extent: | VI, 184 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87757-092-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004663988