Multinational product planning : strategic alternatives
Year of publication: |
1969
|
---|---|
Authors: | Keegan, Warren J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 33.1969, 1, p. 58-62
|
Subject: | Unternehmung internationale | Produktion betriebliche |
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