Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion
Year of publication: |
1976
|
---|---|
Authors: | Leroy, Georges |
Publisher: |
New York, NY [u.a.] : Praeger Publ. |
Subject: | Unternehmung internationale | Innovation | Vereinigte Staaten | Multinationales Unternehmen | Transnational corporation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Welt | World | Investitionspolitik | Produktinnovation |
Description of contents: | Table of Contents [external.dandelon.com] |
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The bottom of the pyramid : an integrative approach
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Huang, Kenneth G., (2019)
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[Besprechung von:] Gestion de lʹenterprise. 2. 1971
Leroy, Georges, (1972)
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Multinational product strategies : the experience of five firms
Leroy, Georges, (1976)
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Lʹ internationalisation de la production : pourquoi former des associations?
Leroy, Georges, (1980)
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