Multinational service firms in centrally-planned economies : foreign advertising agencies in the PRC
T. W. Lo ; A. Yung
| Year of publication: |
1988
|
|---|---|
| Authors: | Lo, Thamis W. |
| Other Persons: | Yung, Amy (contributor) |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 28.1988, 1, p. 26-33
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Dienstleistungssektor | Service industry | Werbewirtschaft | Advertising industry | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001046236