Multiple Channel Strategies in the European Personal Computer Industry
Year of publication: |
2002
|
---|---|
Authors: | Gabrielsson, Mika ; Kirpalani, V.H.Manek ; Luostarinen, Reijo |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 10.2002, 3, p. 73-95
|
Saved in:
Saved in favorites
Similar items by person
-
Born globals: Propositions to help advance the theory
Gabrielsson, Mika, (2008)
-
Globalization and marketing strategies of born globals in SMOPECs
Luostarinen, Reijo, (2004)
-
Finnish perspectives of international entrepreneurship
Luostarinen, Reijo, (2004)
- More ...