Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Dan Hamilton Rice; Katie Kelting; Richard J. Lutz
| Year of publication: |
2012
|
|---|---|
| Authors: | Rice, Dan Hamilton ; Kelting, Katie ; Lutz, Richard J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 2, p. 249-259
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Markenführung | Brand management | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569968